Aspects of Transformational Leadership

There are many theories of leadership: charismatic, innovative, laissez faire, servant, situational, transactional, autocratic and transformational. Perhaps one of the strongest styles of leadership is transformational leadership, albeit as with any style there are some strong points and weak points. Any good leader, that is those of level 4 and 5 leaders know about these [...]

Smarketing The Bastard Child of Sales and Marketing

It was a cold, rainy night in the loud, dingy city. Down the street, a neon light flashed Elmer’s Bar. She glanced at the sign and said: “just one to ward off the cold.” She went inside and ordered a cosmo slightly chilled with a lime twist, her favorite. The bartender said, “lady we don’t [...]